Fintech & Remittances · Case Study

Everyone wants to send money home. Not everyone trusts an app to do it.

We run DUCApp's full paid media system across Google, Meta, and Microsoft — turning ad spend for a remittance app into installs, trust, and a community that keeps coming back to send money to Cuba.

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The Challenge

An app can move money in minutes. It still has to earn a download first.

DUCApp needed to turn ad spend into installs across the Cuban and Colombian diaspora in the US and Canada — while running three ad platforms at once, each with its own idea of what "a result" means.

What we run

  • Google Ads — Search & Display
  • Performance Max & YouTube
  • Meta Ads
  • Microsoft Bing Ads
  • Community Management
  • Budget Optimization

The Architecture

Three ad platforms. One daily discipline: chase what's actually working.

  1. 01

    Reach

    Search, Display, and YouTube build visibility with the diaspora audience across the US and Canada.

  2. 02

    Install

    Performance Max and dedicated install campaigns turn that visibility into downloads — at $1.62 per install.

  3. 03

    Engage

    Community content on Facebook and Instagram keeps the brand present between transactions.

  4. 04

    Optimize

    Daily budget reallocation toward high-traffic days — the discipline that saved $2,760 in a single season.

Featured Content

The ads and posts doing the convincing.

The Result

One month, three platforms, spend that stayed accountable to every dollar.

1,850

app installs generated via Google Ads in a single month, at $1.62 cost per install on the top campaign — $6,380 clicks total, $3,240 spent.

  • +909% growth in Instagram profile visits vs. the prior period
  • $2,760 saved in Google Ads budget by targeting peak-traffic days
  • 1.39M Facebook page reach in 28 days, 39.8K link clicks

Reporting note: figures above are in USD except Bing Ads, reported in CAD. Meta and Bing conversions aren't tracked yet — pixel implementation on both is a standing recommendation to the client, not something we're claiming credit for here.

Why it worked

  1. 01

    Wanting to know it — Search, Display, and YouTube visibility across the diaspora.

  2. 02

    Wanting to install it — Performance Max, tuned to $1.62 per install.

  3. 03

    Staying connected — community content that keeps them coming back to send again.

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