FITNESS & E-COMMERCE · CASE STUDY
Everyone buys the same kind of machine. Very few know why they need it.
We designed the complete system behind Speediance's holiday launch for Fitness Casa: content, paid media, SEO, email, and a referral program working as a single machine, from the first scroll to the repeat purchase.
SERVICES
- Content & Influencer Marketing
- Meta Ads
- Google Ads & SEM
- SEO
- Email Marketing
- Referral Program
- CRO & Heat Mapping
THE ARCHITECTURE
Influencers and UGC created the initial intrigue. Meta and Google turned it into qualified traffic, with retargeting across 180 days of visitors and lookalike audiences to scale. Every landing page was tuned with real heat maps to maximize conversion. Email marketing carried the relationship after the click, and the referral program turned every buyer into a new acquisition channel. This isn't a sum of tactics. It's a business decision executed at every touchpoint.
THE RESULT
- $182,964 in total revenue generated (+419%)
- 23.92x ROAS on the best-performing retargeting campaign
- 15K SEM conversions at $0.95 cost per conversion
- 55,700 organic impressions via SEO
- 43% email marketing open rate
Wanting to discover it — the content and the influencers.
Wanting to buy it — paid media and email.
Buying again — the referral system.
